Marketing Ontario’s arts and culture events

There are new and exciting events being created in Ontario every year.  The challenge for the organizations that run them is to attract as large an audience as possible. 

The Ontario government, through the Ontario Cultural Attractions Fund, helps not-for-profit organizations cover the marketing and promotional costs of their new attraction or special event.

The fund is open to professional not-for-profit arts, culture and heritage organizations, based in Ontario. Both small and larger organizations can apply.  Individuals are not eligible.

The organization should:

• be at least one year old and

• primarily administer arts, heritage or cultural programs or preserve arts, heritage or cultural resources in Ontario
  

The fund helps organizations develop, promote and present:

• one-off or first time events
• a significant expansion of an existing event or activity

Events should be designed to:

• attract new tourists and visitors to the region
• increase the ability of the organization applying to generate revenue.